IT ALL BEGAN WITH DREW
My name is Emilie and I am the founder of Drew's Dogwear. I live in Copenhagen with my boyfriend, our daughter and our dog Drew
Drew's Dogwear didn't start as a business. It started with Drew and a need I couldn't ignore.
I couldn't find dog equipment that was both comfortable, functional and aesthetically pleasing. Most of it was in dull colors and focused solely on function, or it was designed with an eye for appearance but without the quality and functionality that everyday life requires. It felt like a compromise I didn't want to make.
So I started creating it myself
AT HOME IN THE LIVING ROOM, WHERE IT ALL TOOK SHAPE
I learned to sew through my family and started developing the first designs at home in my living room. It was a personal project driven by care and the desire to create something better for my own dog.
I tested materials, adjusted the fit and worked on every detail. Everything was used in our own everyday life, in the rain, on long walks and in motion, until it was exactly how it should be.
What started as caring for one dog grew into something bigger.
Slowly, others started to notice. The inquiries came, and my hobby evolved into a business. Not because that was the plan, but because the need was real.
That approach has shaped Drew's Dogwear from the beginning, and is still at the core of everything we do.
STILL THE SAME DNA
Today, I still design all products with the same ambition: to create dog equipment where comfort, function and aesthetics are equal, and where nothing is left to chance.
Production takes place in a small factory, where we ensure high quality and precision in every detail. But the starting point is the same as from the beginning. Each product stems from a real need and an uncompromising approach to both function and design.
It's this approach that has made Drew's Dogwear a premium brand with retailers worldwide.
CREATED FOR EVERYDAY USE
Everything we design is created to be used. For everyday life, for movement and for an active life together.
Materials are carefully selected for their durability, comfort and aesthetics. The design is based on the dog's natural movement, and each product is tested and fine-tuned until it meets our standard.
We don't create products that just look good. We create products that work and last.
Products that become a natural part of everyday life.
A SIMPLE BELIEF
Drew's Dogwear was created from a simple belief: Our dogs deserve gear that is designed with the same care we show them every single day.
What started with Drew has become Drew's Dogwear today. But the starting point is still the same:
To create dog equipment without compromise, where function, aesthetics, durability and quality go hand in hand.
VORES AMBITION
Vi tror på, at hunde fortjener udstyr, der er designet med samme omtanke, som vi viser dem hver eneste dag.
Vores ambition er at sætte en ny standard for hundeudstyr. Ikke som en trend. Men som et varigt alternativ til kompromiset.
Det begyndte med Drew.
I dag er det for alle de hunde og ejere, der ikke vil vælge mellem funktion og æstetik.
